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Crookston Courses

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MARKETING (MKTG)
Academic Affairs
Business
 
MKTG 1803 - Directed Studies
(1.0 - 3.0 cr [max 6.0 cr]; Prereq-Instructor consent; fall, spring, every year)
Current topics not covered in regularly offered courses.



MKTG 2200 - Personal Selling
(3.0 cr; A-F or Aud, fall, every year)
Introduction to selling principles/processes. Industrial vs. ultimate consumer selling. Persuasive communication. Selling vs. buying. Time management. Emphasizes developing long-term buying/selling relationships.



MKTG 3230 - Internet Marketing
(3.0 cr; Prereq-3300; spring, every year)
Value of incorporating electronic marketing of goods/services. Strategies for using Internet to leverage marketing mix (product, price, place, promotion) for greatest possible return on investment.



MKTG 3250 - Integrated Marketing Communication
(3.0 cr; Prereq-3200, 3300; A-F or Aud, fall, every year)
Principles of developing/managing advertising. Personal selling, public relations, sales promotion programs. Promotional strategies/mix. Marketing communications, theory, research, management. Develop/present promotional campaign for company.



MKTG 3300 - Principles of Marketing
(3.0 cr; Prereq-[Econ 2101 or 2102], [Psy 1001 or instructor consent]; A-F or Aud, fall, spring, summer, every year)
Introduction to marketing/strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, promotional strategies.



MKTG 3310 - Consumer Behavior
(3.0 cr; Prereq-3300; A-F or Aud, fall, every year)
Fundamentals of consumer behavior. Behavior of individuals/groups. Social/environmental factors that influence buyer's purchase decision. Group projects outside classroom.



MKTG 3400 - Marketing Research
(3.0 cr; Prereq-Math 1150, Mktg 3300; A-F or Aud, fall, every year)
Research process from marketing perspective. Problem formulation, scientific research methods, analysis/interpretation of marketing data, research report writing, decision-making process derived from market research.



MKTG 3700 - Brand Management
(3.0 cr; Prereq-3250, 3300, MGMT 3200; fall, odd academic years)
Branding, building of brand equity. Brand differentiation. Leveraging brand in integrated marketing communications. Brand protection. Managing brand in competitive global environment.



MKTG 3710 - Sales Management
(3.0 cr; Prereq-2200, 3300; spring, odd academic years)
Management of sales force to maximize revenue. Emphasizes business-to-business sales force management. Salesperson effectiveness, deployment, motivation. Organizational design, compensation, evaluation.



MKTG 3804 - Individual Studies
(1.0 - 3.0 cr [max 6.0 cr]; Prereq-Jr, instructor consent; fall, spring, every year)
Topic related to student's major not covered in regularly offered courses.



MKTG 4100 - Retail Management
(3.0 cr; Prereq-3300; spring, even academic years)
Marketing, inventory planning/control, merchandising, retail supply chain, promotions. Challenges/opportunities in competitive environment. Characteristics of successful retail managers.



MKTG 4800 - Marketing Strategies
(3.0 cr; Prereq-[3310, 3400, final sem sr] or instructor consent; A-F or Aud, spring, every year)
Analysis of marketing decisions, creative problem-solving exercises, presentation of case analyses/marketing plans. Individual/group projects. Students critique current marketing articles. Case studies, readings.



 
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