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Twin Cities Courses

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MARKETING (MKTG)
Curtis L. Carlson School of Management
Marketing
 
MKTG 3001 - Principles of Marketing
(3.0 cr; Prereq-ECON 1101; A-F or Aud, fall, spring, summer, every year)
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations.



MKTG 3010 - Marketing Research
(4.0 cr; Prereq-[3001 or &3001], [SCO 2550 or equiv statistics course]; A-F or Aud, fall, spring, every year)
Methods for collecting/analyzing data to solve marketing problems. Research design, secondary/primary data collection, sample design, data analysis.



MKTG 3040 - Buyer Behavior
(4.0 cr; Prereq-3001, [3010 or &3010]; A-F or Aud, fall, spring, every year)
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications.



MKTG 4030 - Sales Management
(4.0 cr; Prereq-3001, 3010, 3040; A-F or Aud, fall, spring, every year)
Hiring, motivating, performance enhancement. Customer relationship management, data analysis, quantitative methods. Developing metrics to evaluate individual/group performance in attaining an organization's strategic goals.



MKTG 4050 - Integrated Marketing Communications
(4.0 cr; Prereq-3001, 3010, 3040; A-F or Aud, fall, spring, every year)
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC.



MKTG 4060 - Marketing Channels
(4.0 cr; Prereq-3001, 3010, 3040; A-F or Aud, fall, spring, every year)
Design/management of channels of distribution in consumer/industrial settings. Interrelationships between marketing institutions in channels of distribution. Logistics, supply chain strategies.



MKTG 4080W - Marketing Strategy (WI)
(4.0 cr; Prereq-3001, 3010, 3040, 12 cr in marketing, sr; A-F or Aud, fall, spring, every year)
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based.



MKTG 4082W - Brand Management (WI)
(4.0 cr; Prereq-3001, 3010, 3040; A-F only, fall, spring, every year)
Brand asset management. Measuring brand knowledge. Building/leveraging brands. Managing brands globally.



MKTG 4090 - Marketing Topics
(2.0 - 4.0 cr [max 8.0 cr]; Prereq-3001, 3010; A-F or Aud, fall, spring, every year)
Selected topics/problems of current interest considered in depth. Class discussion, projects.



MKTG 4092H - Globalization, Culture, and Brands
(2.0 cr; A-F only, spring, every year)
How companies can take advantage of seismic changes/leverage cultural equity for growing businesses. Broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multi-cultural consumers.



MKTG 6020 - Advanced Logistics and Supply Chain Management
(2.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, every year)
Analyzes flow of physical product through channels of distribution. Linkages between process of controlling physical flows, major functions of firm (e.g., finance, marketing, operations). Managing logistical interactions between firms to develop integrative supply chain management strategy. Simulation exercise.



MKTG 6051 - Marketing Research
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, every year)
Methods for collecting/analyzing data to solve marketing problems. Survey research techniques. Research design, secondary/primary data collection, sample design, data analysis. Application of techniques to marketing problems, marketing research projects.



MKTG 6055 - Buyer Behavior
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, every year)
Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion.



MKTG 6060 - Distribution and Supply Chain Systems
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, every year)
Interrelationships between marketing institutions, their formation into channels of distribution. Interorganizational problems, design/management of distribution channels. Supply chain strategies as means of achieving competitive advantage.



MKTG 6065 - Strategic Supply Chain Management
(2.0 cr; =[SCO 6065]; Prereq-[6060 or OMS 6056, or IDSc 6442 or IDSc 6423], 2nd yr MBA student; A-F only, spring, every year)
Internal/inter-organizational design, strategic sourcing, alliances/partnerships, impact of technology on supply chain effectiveness. Managing flows, creating/sharing customer value, measuring competitive impact from supply chain excellence.



MKTG 6072 - International Marketing
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, offered periodically)
Managing international marketing functions. Identifying marketing-based international business opportunities. Cultural factors in buyer behavior. Constructing/evaluating global/culturally adjusted marketing strategies.



MKTG 6073 - Technology Marketing
(4.0 cr; Prereq-[[MBA 6210 or equiv], MBA student] or %; A-F only, spring, every year)
Frameworks for marketing in high-tech contexts. Technology adoption, product development, life cycles, networks/standards, organizations, alliances, acquisitions, market entry.



MKTG 6075 - Pricing Strategy
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, every year)
Framework for assessing pricing decisions. Pricing in business-to-business markets, consumer goods markets, services, and not-for-profit companies.



MKTG 6078 - Integrated Marketing Communications
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, every year)
Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives/budgets, media selection, creative strategy, sales promotion techniques.



MKTG 6080 - Internet Marketing
(2.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, every year)
Concepts, processes, decisions associated with marketing through the Internet. Emphasizes profitability. Customer persuasion, building a customer base digitally, pricing, customer retention, channel/distribution issues.



MKTG 6082 - Brand Management
(4.0 cr; Prereq-MBA 6210, MBA student; A-F only, spring, every year)
Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.



MKTG 6088 - Strategic Marketing
(2.0 cr; Prereq-MBA 6210, MBA student; A-F only, fall, spring, summer, every year)
Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management.



MKTG 6090 - Marketing Topics
(1.0 - 4.0 cr [max 4.0 cr]; Prereq-MBA 6210, MBA student; A-F only, fall, spring, summer, every year)
Selected topics/problems of current interest considered in depth.



MKTG 6801 - Independent Study
(1.0 - 8.0 cr [max 8.0 cr]; A-F or Aud, fall, spring, summer, every year)



MKTG 8809 - Consumer Behavior Research Methods
(2.0 cr; Prereq-Doctoral student or [masters programs student, #]; A-F or Aud, fall, spring, offered periodically)
Seminar. Topics related to conceptual theories/arguments about experimental design and statistical analysis of experiments. How to design experimental research for testing hypotheses and drawing conclusions.



MKTG 8810 - Consumer Behavior Special Topics
(2.0 cr [max 4.0 cr]; Prereq-Doctoral student or [master's program student, #]; A-F or Aud, fall, spring, offered periodically)
Theories of consumer categorization. Literature on brand categories, category measurement, brand extensions/dilution/affect. Readings from branding literature. Theoretical analysis.



MKTG 8811 - Consumer Attitudes and Persuasion I
(2.0 cr; Prereq-[[MBA 6210 or equiv], business admin PhD student] or #; fall, spring, odd academic years)
Reading, discussing, and evaluating theories of consumer attitudes and persuasion. Theoretical analysis, rather than practitioner focus.



MKTG 8812 - Consumer Attitudes and Persuasion II
(2.0 cr; Prereq-Doctoral student or #; A-F or Aud, fall, spring, odd academic years)
Science of persuasion. Principles of stickiness--universal principles that lead messages to succeed rather than fail. Principles of influence--universal psychological principles that motivate a person to say "yes."



MKTG 8813 - Consumer Judgment and Decision Making I
(2.0 cr; Prereq-Doctoral student or [master's program student, #]; A-F or Aud, fall, spring, offered periodically)
Different theoretical approaches taken in judgment and decision-making research. Heuristics/biases, affect in decision making, judgments/decisions over time.



MKTG 8814 - Consumer Judgment and Decision Making II
(2.0 cr; Prereq-Doctoral student or [master's program student, #]; A-F or Aud, fall, spring, offered periodically)
Draws from work on prospect theory and its derivatives. Anomalous choice. Emphasizes on applications to Marketing theory, from inter-temporal choice to regret and counterfactual thinking in consumers/managers.



MKTG 8831 - Seminar: Inter-Organizational Relations
(4.0 cr; Prereq-MBA 6210 or equiv, business admin PhD student or #; fall, spring, offered periodically)
From an efficiency perspective, inter-organizational networks involved in task of moving goods and services from point of production to point of consumption. Literature covering the functional, institutional, analytical, and methodological traditions, as well as the behavioral school of thought and transaction cost and relational contracting.



MKTG 8842 - Quantitative Modeling I
(2.0 cr; Prereq-Doctoral student or [master's program student, #]; A-F or Aud, fall, spring, offered periodically)
Advanced readings seminar. Quantitative research in marketing. Topics from theoretical/empirical research in marketing, econometrics, and industrial organization. Classic/contemporary articles.



MKTG 8843 - Quantitative Modeling II
(2.0 cr; Prereq-Doctoral student or [master's program student, #]; A-F or Aud, fall, spring, offered periodically)
Advanced readings seminar. Quantitative research in marketing. Topics from theoretical/empirical research streams in marketing, econometrics, and industrial organization. Classic/contemporary articles.



MKTG 8851 - Seminar: Marketing Management and Strategy I
(2.0 cr; Prereq-[[MBA 6210 or equiv], business admin PhD student] or #; fall, spring, offered periodically)
Topics in marketing management and formulation and implementation of marketing strategies. Diversity of thought, within marketing and strategic management literature.



MKTG 8852 - Marketing Management & Strategy II
(2.0 cr; Prereq-Business admin PhD student or #; fall, spring, offered periodically)
PhD seminar. Role of branding within the organization, its business strategy, and its success. Brand management. Critically evaluate fundamental ideas and more recent developments.



MKTG 8890 - Seminar: Marketing Topics
(1.0 - 4.0 cr [max 8.0 cr]; Prereq-Business admin PhD student or #; fall, spring, offered periodically)
Current topics and problems of interest considered in depth. Topics vary with each offering.



MKTG 8892 - Readings in Marketing
(1.0 - 8.0 cr [max 16.0 cr]; Prereq-MBA 6210 or equiv, business admin PhD student or #; fall, spring, every year)
Readings useful to student's individual program and objectives that are not available in regular courses.



MKTG 8894 - Graduate Research in Marketing
(1.0 - 8.0 cr [max 16.0 cr]; Prereq-MBA 6210 or equiv, business admin PhD student or #; fall, spring, summer, every year)
Individual research on an approved topic appropriate to student's program and objectives.



 
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