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CULTURAL ENTREPRENEURSHIP (CUE)
College of Liberal Arts
Foreign Languages & Literatures
 
CUE 1001 - Culture Industry and Creative Economy (GLOBAL PER)
(3.0 cr; A-F or Aud, fall, spring, every year)
This course is an introduction to the history and contemporary scope of the culture industry, and the closely associated creative economy. Topics discussed include tourism, sports, arts and entertainment, mass media, and the food and beverage industry.



CUE 1111 - Creative Problem Solving
(3.0 cr; S-N or Aud, fall, spring, every year)
This course provides students the change to explore and engage with contemporary and historic practice in the creative fields, principally in art and design through a series of personal and creative activities. The course promotes the exploration of new media as well as traditional practice through personal involvement in creativity and creative practice. Central to the mission of the course is the development of personal traits of: creativity, thoughtful analysis, ingenuity, experimentation and the ability to solve problems. It will challenge students to move outside of their existing comfort zone and to recognize the value of that exploration. It will help students understand the important of diverse ideas, and to convey that understanding to others. The goal of this course is to create a lasting, permanent, and integrated connection between the student, their own creativity, and the creative fields.



CUE 3001 - Foundations of Cultural Entrepreneurship and Culture Management I
(3.0 cr; Prereq-1001, CUE major; A-F or Aud, fall, every year)
This first of two entrepreneurship courses exposed students to the key concepts of the culture industry and creative economy, introduces them to key business and information system principles, guides them to the establishment of a business plan and covers the basic and fundamental of entrepreneurial finance.



CUE 3002 - Foundations of Cultural Entrepreneurship and Culture Management II
(3.0 cr; Prereq-3001; A-F or Aud, spring, every year)
This second of two entrepreneurship courses exposes students to the key concepts of the culture industry and creative economy, and introduces them to key business and information system principles. Specifically, it guides students from a business plan to actual business implementation, covering a variety of topics, from sales, inventory management and banking, to personnel management and data analysis.



CUE 4001 - Entrepreneurial Finance for Creative Industries
(3.0 cr; Prereq-CUE 3002, no grad credit; A-F or Aud, fall, every year)
This course focuses on the financing issues facing new business ventures in the culture industry/creative economy and examines financing from the perspective of both the entrepreneur and the employee in these ventures. Students will learn how to analyze financial statements, create financial forecast for the creative industry, and evaluate new creative ventures. They will study the tools and methods used in determining how much money a venture needs in order to be viable and explore tools and approaches used when selling an idea to potential investors. Attention will be devoted to the different types of financing alternatives available to new, young, and small ventures. The venture capital market will be investigated in detail, including self-financing, debt financing, angel financing, and financing from venture capital firms. Students will explore issues involved in negotiating deals and in formulating deal structures and encouraged to understand financing issues and options from the vantage points of the entrepreneur, the lender, and the investor.



CUE 4002 - Entrepreneurship, Opportunity and Feasibility
(3.0 cr; Prereq-CUE 3002, no grad credit; A-F or Aud, spring, every year)
This course expands students' knowledge of the process of exploring business opportunities and gives them specific quantitative as well as qualitative tools to evaluate the feasibility of new ventures. The primary purpose is to investigate concepts, tools and practices associated with identifying or creating new venture opportunities. Students will explore ways to shape and evaluate the viability of these opportunities by understanding key industry factors, market and competitive factors, and customer needs. Students will gain a better understanding of personal entrepreneurial capacity, team building and management. Student teams will complete two opportunity feasibility assessments.



CUE 4003 - Entrepreneurial Ethics and Values
(3.0 cr; Prereq-CUE 3001, no grad credit; A-F or Aud, spring, every year)
This course offers an undergraduate introduction to organizational integrity and responsibility and related legal and social issues. Students will acquire an integrated and normatively substantive foundation in business ethics that distinguishes ethical justification from regulation by law and market forces. They will also develop skill for discerning the intrinsic ethical vocation for organizational leadership, develop an awareness of the effects of managerial decision making on the moral rights and interest of oneself and others. Additional, learn to appreciate the normative dimensions of managerial decision making in the context of a complete way of life, including family life, religious traditions, civic responsibilities, global integration and boarder issues of social justice. Students will also become proficient in systematically articulating ethical arguments to justify organizational policies and practices; and to grow in personal commitment to building organizational cultures that promote and reinforce ethical conduct.



CUE 4097 - Internship
(2.0 cr [max 4.0 cr]; Prereq-1001, 3001, instructor consent; no grad credit; A-F or Aud, summer, every year)
Students taking this course have been place in an entrepreneurial internship, following consultation with the CUE director. Students complete a minimum of 80 hours of work at a selected internship site, observing and participating in the everyday operations of a non-profit or for-profit venture. To receive credit for the internship, students must complete a final report of their activities, and receive a favorable evaluation by their internship supervisor.



 
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