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Marketing B.B.A.

Labovitz School of Business and Economics
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2012
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 96
  • Degree: Bachelor of Business Administration
This professionally oriented program emphasizes the competencies required for management careers in business, government, public, or social service organizations. The program prepares students for entering careers with management responsibility by providing a breadth and depth of knowledge about organizations, management fundamentals, techniques, processes, and skills, combined with a foundation in the functional areas of accounting, business law, finance, information systems, operations, and human resource management. The B.B.A. offers a broad educational experience while preparing students for a variety of technical and management careers. With about one-half of the required coursework from nonbusiness disciplines, emphasis is on the development of a strong liberal arts education that provides a foundation for the required and elective professional courses. The program's core curriculum focuses on the fundamental administrative and functional skills demanded of leaders in today's public and private organizations. Students are permitted sufficient latitude in choosing electives appropriate to their particular professional objectives in finance, human resource management, organizational management, management information systems, or marketing. Marketing is about facilitating exchanges. For an organization to be successful, it must understand the customer and the customer's needs. An organization seeks to meet these needs in a competitive environment by developing a marketing mix of product/service, price, promotion, and distribution that will satisfy the customer's and organization's objectives. Marketing occurs between organizations (business-to-business marketing) between organizations and consumers (consumer marketing), globally (international marketing), between profit and not-for-profit organizations, and even between individuals. Many careers are available in marketing, including those in marketing research, selling and sales management, advertising, promotion and public relations, and international marketing. In addition to classroom-based courses, students may participate in Student to Business Initiative (SBI) projects, or internship programs where classroom learning may be applied during professional experience as an employee of a public agency or private business.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Freshman and transfer students are usually admitted to pre-major status before admission to this major.
A GPA above 2.0 is preferred for the following:
  • 2.60 already admitted to the degree-granting college
  • 2.60 transferring from another University of Minnesota college
  • 2.60 transferring from outside the University
Freshmen and transfer students are typically admitted as pre-business students for all B.B.A. majors. Admission to candidacy status, which allows access to upper division LSBE classes, typically occurs at the junior level when students have successfully completed all pre-major (pre-candidacy) course requirements and met all of the GPA standards. Students with 2.60 UM and overall and 2.00 internal and pre-major GPAs are admitted upon completion of pre-major courses; students with 2.00-2.59 UM and overall and 2.00 internal and pre-major GPAs are pooled and reviewed for evidence of academic success in LSBE majors. Students who do not qualify for admission to candidacy may not take upper division LSBE courses (excluding some economics courses) without permission of the director of student affairs.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
Required prerequisites
Introductory Course (1 cr)
Not required for transfer students with 30 or more credits, or for students who change college into LSBE.
UST 1000 - UMD Seminar (1.0-2.0 cr)
Required prerequisites
Pre-major Requirements (35 cr)
ACCT 2001 - Principles of Financial Accounting (3.0 cr)
ACCT 2002 - Principles of Managerial Accounting (3.0 cr)
BLAW 2001 - The Legal Environment [LE CAT8, HUMANITIES] (3.0 cr)
ECON 1022 - Principles of Economics: Macro [LE CAT6, SOC SCI] (3.0 cr)
ECON 1023 - Principles of Economics: Micro [LE CAT6, SOC SCI] (3.0 cr)
ECON 2030 - Applied Statistics for Business and Economics [LOGIC & QR] (3.0 cr)
FMIS 2201 - Information Technology in Business (3.0 cr)
PSY 1003 - General Psychology [LE CAT6, SOC SCI] (4.0 cr)
WRIT 1120 - College Writing [LE CAT1, WRITING] (3.0 cr)
MATH 1160 - Finite Mathematics and Introduction to Calculus [LE CAT2, LOGIC & QR] (5.0 cr)
or MATH 1296 - Calculus I [LE CAT2, LOGIC & QR] (5.0 cr)
Communications or Foreign Languages
COMM 1112 - Public Speaking [LE CAT3, COMM & LAN] (3.0 cr)
or COMM 1222 - Interpersonal Communication [LE CAT3, LECD CAT03, COMM & LAN] (3.0 cr)
or LSBE students are encouraged to take at least one year of a college-level foreign language. (See Student Affairs)
General Requirements
The Board of Regents, on recommendation of the faculty, grants degrees from the University of Minnesota. Requirements for an undergraduate degree from University of Minnesota Duluth include the following:
  1. Students must meet all course and credit requirements of the departments and colleges or schools in which they are enrolled including an advanced writing course. Students seeking two degrees must fulfill the requirements of both degrees. However, two degrees cannot be awarded for the same major.
  2. Students must complete all requirements of the Liberal Education Program.
  3. Students must complete a minimum of 120 semester credits.
  4. At least 30 of the last 60 degree credits earned immediately before graduation must be awarded by UMD.
  5. Students must complete at least half of their courses at the 3xxx-level and higher at UMD. Study-abroad credits earned through courses taught by UM faculty and at institutions with which UMD has international exchange programs may be used to fulfill this requirement.
  6. If a minor is required, students must take at least three upper division credits in their minor field from UMD.
  7. The minimum cumulative UM GPA required for graduation will be 2.00 and will include only University of Minnesota coursework. A minimum UM GPA of 2.00 is required in each UMD undergraduate major and minor. No academic unit may impose higher grade point standards to graduate.
  8. Diploma, transcripts, and certification will be withheld until all financial obligations to the University have been met.
Program Requirements
Requirements for the B.B.A. in marketing include: * LSBE students are encouraged to take at least one year of college-level foreign language. * Strict limitations on use of correspondence courses. See LSBE Student Affairs. * At least 50 percent of the required accounting, business, and upper division economics credits must be taken at UMD. * At least 20 of the last 30 degree credits immediately before graduation must be taken at UMD.
LSBE Core (18 cr)
MGTS 3301 - Production and Operations Management (3.0 cr)
FMIS 3601 - Corporate Finance (3.0 cr)
MGTS 3401 - Organizational Behavior and Management (3.0 cr)
MKTG 3701 - Principles of Marketing (3.0 cr)
MGTS 3801 - Human Resource Management (3.0 cr)
MGTS 4481 - Strategic Management (3.0 cr)
Marketing Group A (9 cr)
MKTG 3711 - Marketing Research (3.0 cr)
MKTG 4731 - Consumer Behavior (3.0 cr)
MKTG 4781 - Marketing Management and Strategy (3.0 cr)
Marketing Group B (12 cr)
Take 4 or more course(s) totaling 12 or more credit(s) from the following:
· MKTG 3741 - Fundamentals of Selling (3.0 cr)
· MKTG 3751 - Marketing Ethics (3.0 cr)
· MKTG 3781 - International Marketing (3.0 cr)
· MKTG 3797 - Marketing Internship (3.0 cr)
· MKTG 4711 - Business-to-Business Marketing (3.0 cr)
· MKTG 4721 - Advertising and Marketing Communications (3.0 cr)
· MKTG 4741 - Developing and Marketing New Products (3.0 cr)
· MKTG 4751 - Retailing (3.0 cr)
· MKTG 4795 - Special Topics (Various Topics to be Assigned) (3.0 cr)
Supporting Courses (18 cr)
In addition to the economics and international requirements listed below, complete upper division (3xxx or above) non-LSBE courses for a total of 18 credits of supporting courses. NOTE: PSY 3020, SOC 3155, STAT 3411, or STAT 3611 cannot be used to fulfill this requirement.
Economics Requirement
Take exactly 1 course(s) from the following:
· ECON 3xxx
· ECON 4xxx
International Requirement
Take exactly 1 course(s) from the following:
· ACCT 4505 - International Accounting (3.0 cr)
· AMIN 3410 - Fur Trade in Canada and the United States [CDIVERSITY] (3.0 cr)
· ANTH 3628 - Women in Cross-Cultural Perspective (3.0 cr)
· ANTH 3632 - Latin American Cultures (3.0 cr)
· ANTH 3638 - Peoples and Cultures of the Middle East (3.0 cr)
· ECON 3150 - Development Economics (3.0 cr)
· ECON 3402 - Global Economic Issues (3.0 cr)
· ECON 4410 - International Economics (3.0 cr)
· ENGL 3501 - British Literature I [HUMANITIES] (4.0 cr)
· ENGL 3502 - British Literature II [HUMANITIES] (4.0 cr)
· ENGL 5566 - Irish Literary Revival (4.0 cr)
· ENGL 5583 - British Novel (4.0 cr)
· FMIS 3649 - International Finance (3.0 cr)
· FR 4412 - Contemporary French Culture and Society [HUMANITIES, GLOBAL PER] (4.0 cr)
· FR 4422 - 20th-Century Novel [HUMANITIES] (4.0 cr)
· GEOG 3461 - Geography of Global Resources [SUSTAIN] (3.0 cr)
· GEOG 3702 {Inactive} (3.0 cr)
· GEOG 3762 {Inactive} (3.0 cr)
· GER 4302 - German Women Writers and Filmmakers [HUMANITIES] (4.0 cr)
· GER 4305 - German Cinema [HUMANITIES] (4.0 cr)
· GER 4404 - Contemporary Germany [HUMANITIES, GLOBAL PER] (4.0 cr)
· HCM 4560 - International Comparisons of Health Care Systems (3.0 cr)
· HIST 3243 - Europe in Crisis in the 20th Century (3.0 cr)
· HIST 3244 - History of Holocaust (3.0 cr)
· HIST 3257 - Modern France (3.0 cr)
· HIST 3264 - Imperial Russia (3.0 cr)
· HIST 3386 - The United States and the World since 1898 (3.0 cr)
· HIST 3615 - Modern Africa (3.0 cr)
· HIST 3616 - Society and Culture in 20th-Century Africa (3.0 cr)
· HIST 3825 - Islamic History from Muhammad to the Ottomans (4.0 cr)
· HIST 3726 - Modern Middle East: 18th Century-Present (4.0 cr)
· INTB 3201 {Inactive} (3.0 cr)
· MGTS 4474 - International Management (3.0 cr)
· MGTS 4483 - Cooperative Strategy and Strategic Alliances (3.0 cr)
· MGTS 4861 - International Human Resource Management (3.0 cr)
· MKTG 3781 - International Marketing (3.0 cr)
· POL 3451 - Theories of International Relations (4.0 cr)
· POL 3456 - International Security: War and More (4.0 cr)
· POL 3517 - Western European Political Systems (4.0 cr)
· POL 3570 - Politics of Developing Nations (3.0 cr)
· SOC 3945 - Social Stratification (3.0 cr)
· SPAN 3042 - Hispanic American Civilization and Culture [HUMANITIES, GLOBAL PER] (4.0 cr)
· SPAN 3044 - Spanish Civilization and Culture [HUMANITIES, GLOBAL PER] (4.0 cr)
· SPAN 4011 - Hispanic American Prose [HUMANITIES] (4.0 cr)
· SPAN 4018 - Hispanic America From Within [HUMANITIES] (4.0 cr)
· SPAN 4027 - Modern Spanish Literature and Culture [HUMANITIES] (4.0 cr)
· WS 3000 - Transnational Perspectives on Feminism [SOC SCI, GLOBAL PER] (3.0 cr)
· WS 3001 - Gender Relations in the Global South [GLOBAL PER] (3.0 cr)
· WS 3002 - Latin American Women: Culture and Politics (3.0 cr)
· WS 3400 - Women and Film [GLOBAL PER] (3.0 cr)
Advanced Writing Requirement (3 cr)
FMIS 3141 - Business Communications (3.0 cr)
or WRIT 3121 - Advanced Writing: Business and Organizations (3.0 cr)
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· Labovitz School of Business and Economics

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· Fall 2014
· Fall 2013
· Fall 2012

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· Marketing B.B.A.

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