Twin Cities campus
 
Twin Cities Campus

Business and Marketing Education B.S.

Organizational Leadership, Policy and Development
College of Education and Human Development
  • Program Type: Baccalaureate
  • Requirements for this program are current for Spring 2012
  • Required credits to graduate with this degree: 120
  • Required credits within the major: 53 to 56
  • Degree: Bachelor of Science
This undergraduate program focuses on business and marketing education, with a choice of sales and marketing or computer emphasis areas. Coursework includes sales management, marketing, e-marketing, project management, business communication, management and supervisory development, and customer service. The program equips students with the knowledge, skills and abilities that enable them to make meaningful contributions to organizations through employing principles and practices of business planning, project management, sales, marketing, and leadership development.
Program Delivery
This program is available:
  • via classroom (the majority of instruction is face-to-face)
Admission Requirements
Students must complete 30 credits before admission to the program.
For information about University of Minnesota admission requirements, visit the Office of Admissions website.
General Requirements
All students are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major or minor in which a student receives a D grade (with or without plus or minus) do not count toward the major or minor (including transfer courses).
Program Requirements
A minimum grade of C- is required for all foundation, major, and supporting program courses. The only course that can be taken pass-fail is OLPD 4496.
Foundational Coursework
These courses are intended to be taken as prerequisites to the major, however this is not strictly enforced. Students can take some of these courses as they are taking introductory courses in BME, however it is recommended that most of these courses are finished within a student's first 90 credits.
Business Communication
WRIT 3029W - Business and Professional Writing [WI] (3.0 cr)
or WRIT 3562W - Technical and Professional Writing [WI] (4.0 cr)
or MGMT 3033W - Business Communication [WI] (3.0 cr)
Economics
APEC 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or ECON 1101 - Principles of Microeconomics [SOCS, GP] (4.0 cr)
or APEC 1102 - Principles of Macroeconomics (3.0 cr)
or ECON 1102 - Principles of Macroeconomics (4.0 cr)
Mathematics
PSTL 1006 - Mathematical Modeling and Prediction [MATH] (3.0 cr)
or PSTL 1004 - Statistics: Understanding and Applying Data [MATH] (4.0 cr)
or MATH 1001 - Excursions in Mathematics [MATH] (3.0 cr)
or MATH 1031 - College Algebra and Probability [MATH] (3.0 cr)
or STAT 1001 - Introduction to the Ideas of Statistics [MATH] (4.0 cr)
or A higher level math course may be taken to fulfill this requirement. Consult an adviser for course options.
Psychology
PSTL 1281 - Principles of Psychology [SOCS] (4.0 cr)
or PSY 1001 - Introduction to Psychology [SOCS] (4.0 cr)
Public Speaking
PSTL 1461 - Multicultural Perspectives in Public Speaking [CIV] (3.0 cr)
or COMM 1101 - Introduction to Public Speaking [CIV] (3.0 cr)
Technology and Public Ethics
CI 4311W - Technology and Ethics in Society [CIV, WI] (3.0 cr)
or CI 2311W - Introduction to Technology and Ethics in Society [CIV, WI] (3.0 cr)
Supporting Program
Students must create a supporting program of at least 13 credits with a business focus. These courses must be taken from outside of the OLPD department. Students may choose either the programmatic or thematic options. Courses must be be chosen in consultation with a program adviser.
Programmatic Supporting Program
Students select at least 13 business-related credits, all of which have a common course designator.
or Thematic Supporting Program
Students select 13 credits that support a general business theme, regardless of course designator.
Major Coursework
Students can choose between the sales and marketing focus or the computer focus. The 21 credits in these focus areas constitute the core of the BME major.
Sales and Marketing Focus
OLPD 3401 - Teaching Marketing Promotion (3.0 cr)
OLPD 3461 - Professional Sales Management (3.0 cr)
OLPD 3424 - Sales Training (3.0 cr)
OLPD 4426 - Strategic Customer Relationship Management (3.0 cr)
Computer Applications for Business and Industry
CI 5303 {Inactive} (3.0 cr)
or CI 5304 - Data Management for Online Integration (3.0 cr)
or CI 5362 - Foundations of Interactive Design for Web-based Learning (3.0 cr)
or CI 5363 - New Media and Interaction Design for Online and Mobile Learning (3.0 cr)
or CI 5361 - Teaching and Learning with the Internet (3.0 cr)
or CI 5301 - Foundations of Computer Applications for Business and Education (3.0 cr)
Electives Within the Major
Students must complete 6 additional credits of electives within the major.
Take 6 or more credit(s) from the following:
· OLPD 1302 - Personal Leadership in the University (3.0 cr)
· OLPD 2811 - Societies of the Future: Changing Work Contexts [TS] (3.0 cr)
· OLPD 3305 - Learning About Leadership Through Film and Literature (3.0 cr)
· OLPD 3318 - Introduction to Project Management (3.0 cr)
· OLPD 3620 - Introduction to Training and Development (3.0 cr)
· OLPD 3640 - Introduction to Organization Development (3.0 cr)
· OLPD 3820 - Principles of Supervisory Management (3.0 cr)
· OLPD 3828 - Diversity in the Workplace (3.0 cr)
· OLPD 4318 - Advanced Project Management (3.0 cr)
· OLPD 4401 - E-Marketing (3.0 cr)
· OLPD 4420 - Practicum in Nonprofit Organizations (2.0 cr)
· OLPD 4496 - Applied Experience in Business & Marketing Education (1.0-4.0 cr)
· OLPD 4602 - Managing Work Teams (3.0 cr)
· OLPD 4627 - Management and Supervisory Training and Development (3.0 cr)
· OLPD 4870 - Introduction to Integrating Human Rights into Organizational Leadership (3.0 cr)
-OR-
Computer Focus
Please note that the licensure program in business and marketing education (M.Ed.) is no longer accepting new students for admission. For more information, please email Ms. Jennifer Cherry at cherry@umn.edu.
CI 5303 {Inactive} (3.0 cr)
CI 5304 - Data Management for Online Integration (3.0 cr)
CI 5305 - Integrated Computer Applications in Business and Marketing Education (3.0 cr)
CI 5362 - Foundations of Interactive Design for Web-based Learning (3.0 cr)
CI 5363 - New Media and Interaction Design for Online and Mobile Learning (3.0 cr)
Elective Courses Within the Major
Students must complete 6 additional credits of elective courses within the major.
Take 6 or more credit(s) from the following:
· OLPD 1302 - Personal Leadership in the University (3.0 cr)
· OLPD 2811 - Societies of the Future: Changing Work Contexts [TS] (3.0 cr)
· OLPD 3305 - Learning About Leadership Through Film and Literature (3.0 cr)
· OLPD 3318 - Introduction to Project Management (3.0 cr)
· OLPD 3620 - Introduction to Training and Development (3.0 cr)
· OLPD 3640 - Introduction to Organization Development (3.0 cr)
· OLPD 3820 - Principles of Supervisory Management (3.0 cr)
· OLPD 3828 - Diversity in the Workplace (3.0 cr)
· OLPD 4318 - Advanced Project Management (3.0 cr)
· OLPD 4401 - E-Marketing (3.0 cr)
· OLPD 4420 - Practicum in Nonprofit Organizations (2.0 cr)
· OLPD 4496 - Applied Experience in Business & Marketing Education (1.0-4.0 cr)
· OLPD 4602 - Managing Work Teams (3.0 cr)
· OLPD 4627 - Management and Supervisory Training and Development (3.0 cr)
· OLPD 4870 - Introduction to Integrating Human Rights into Organizational Leadership (3.0 cr)
· OLPD 5808 - Student and Trainee Assessment (2.0 cr)
· OLPD 5829 - Course Development for Business and Industry (2.0 cr)
· OLPD 5861 - Instructional Methods for Business and Industry (2.0 cr)
Program Sub-plans
A sub-plan is not required for this program.
Honors UHP
This is an honors sub-plan.
Students admitted to the University Honors Program (UHP) must fulfill UHP requirements in addition to degree program requirements. Honors courses used to fulfill degree program requirements will also fulfill UHP requirements. Current departmental honors course offerings are listed at: http://www.honors.umn.edu/academics/curriculum/dept_courses_current.html Honors students complete an honors thesis project in the final year, most often in conjunction with an honors thesis course, or with an honors directed studies or honors directed research course. Students select honors courses and plan for a thesis project in consultation with their UHP adviser and their departmental faculty adviser.
 
More program views..
View college catalog(s):
· College of Education and Human Development

View future requirement(s):
· Spring 2013
· Fall 2012

View sample plan(s):
· B.S. in Business & Marketing Education, Sales & Marketing Focus

View checkpoint chart:
· Business and Marketing Education B.S.
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